Qin has a very clear vision about the experiences created by the future film towns. He and his team have visited several European countries and signed cooperation contracts with more than 100 European cultural businesses.

"We want the visitors to feel like part of the films, the histories and the cultures in our HB Towns, HB Worlds and HB Kingdoms … [and want] to create new symbols based on films, centered on culture and embodying a global perspective," he said.

"By building histories with film and integrating international cultures, we will fulfill our duty to internationalize Chinese cultures, making our films the highlight of Chinese cities, and making Chinese cities the highlight of the world."