6. Cultural TV programs rekindle public's passion for traditional Chinese culture

Cultural TV programs have experienced a comeback this year, with brand-new TV shows such as Readers, the second season of the Chinese Poetry Competition, and the latest National Treasure coming out.

Airing on China Central Television (CCTV), the TV show Readers sparks fresh enthusiasm for Chinese literature. Internet users have hailed it as "a breath of fresh air" among variety shows in China, a refreshing change from the usual dance and singing shows that dominate live television.

The newly released show National Treasure, which is dedicated to showcasing the background stories of national treasures and making these relics "come alive", is already winning much acclaim from audiences.