Skin differences

Liu pointed out that Caucasians typically have strong hair follicle growth that results in dry skin and their skin are prone to developing sunspots and redness. People with dark skin, on the other hand, have the smoothest skin type while Asians fall between these two.

In addition, men generally have thicker skin with higher collagen levels than women, which makes the former more likely to suffer from problems such as acne and blackhead.

Liu notes the application of sunscreen on a daily basis is a necessity as the sun's UV rays can damage the skin and cause water and oil imbalances. Meanwhile, a gentle facial wash should be used to hydrate and cleanse the skin daily.

He also recommends that men over 30 years old begin using basic anti-aging skin care products. In addition, regular exercise is important in maintaining good skin－perspiration boosts metabolism, which in turns helps to improve skin texture.

To help men find the best skin care solution, many brands have introduced products and services exclusive to them.

L'Oreal introduced four product lines while its subsidiary Biotherm has an extensive product line that includes solutions for moisturizing, anti-aging, oil control, whitening, anti-fatigue and anti-oxidation. The brand also has a comprehensive selection of skin serum, sunscreen and hand creams.

Spas have also jumped on the bandwagon, rolling out exclusive treatments for male customers. Amani Salon, for example, expanded its offerings this year to include treatments and products based on different skin types.

"Men need products and services designed solely for them. Skin care is important for everyone－it is not exclusive to women," said Wang.