男友太凶猛1v1高h,大地资源在线资源免费观看 ,人妻少妇精品视频二区,极度sm残忍bdsm变态

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Technology

Xiaomi bets on offline expansion

By Ma Si | China Daily | Updated: 2017-04-20 08:49
Share
Share - WeChat

Lei Jun, CEO of Xiaomi, shows the newly released handset Mi 6 on Wednesday in Beijing. [Photo provided to China Daily]

Chinese smartphone vendor Xiaomi Corp, best-known for its online sales strategy, said on Wednesday that it aims to generate 70 billion yuan ($10.2 billion) in revenue from its bricks-and-mortar stores in the next five years.

The announcement came as the Beijing-based company plans to open 1,000 stores in China within three years.

Lei Jun, CEO of Xiaomi, said: "We can replicate our online success in bricks-and-mortar stores. Many people said we had to raise prices once we move offline. But we proved that optimized operating efficiency can help us remain cost-effective."

The company opened a Mi Home retail store in a Beijing high-end shopping mall earlier this month, which Lei said has been overwhelmed with consumers and highlighted that its offline retailing strategy is a success.

The company said it currently has 72 Mi Home stores in China, but did not disclose their sales performance.

Xiaomi also unveiled its latest flagship handset, the Mi 6, on Wednesday, highlighting the company's intensified efforts to experiment with new industrial designs.

Mi 6 comes with four-sided curved glass and a stainless steel frame. It is the first Chinese handset to come with a Snapdragon 835 processor, the latest mobile chip from Qualcomm Inc.

Xiaomi founder and CEO Lei said: "Mi 6 is the culmination of our seven years of research and development in the smartphone industry."

Priced from 2,499 yuan, the new handset will hit the streets on April 28 in China, and will make its way to selected global markets at a later date.

Xiaomi's handsets are available in more than 20 countries and regions. It is among the top five vendors in India, Ukraine, Indonesia, Myanmar and Israel, the company said.

The company has started manufacturing its devices in Indonesia and India, as the initial success in South Asian countries is expected to spur big demand for its smartphones.

Tay Xiaohan, an analyst at International Data Corp, said in a report that "in the past, Xiaomi started the trend of selling cellphones online, and other vendors soon followed suit".

However, with China's smartphone market reaching saturation point, companies are now pouring more resources into offline retail, Tay said.

But C.K. Lu, principal analyst at consulting firm Gartner Inc, said: "It will be difficult for firms such as Xiaomi to establish a successful offline retail network in the short term, as they lack both experience and talent."

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 莱芜市| 吕梁市| 伽师县| 大英县| 汪清县| 灵石县| 阳春市| 阿克| 资溪县| 丹凤县| 五大连池市| 武宣县| 皮山县| 婺源县| 永城市| 玉溪市| 巴青县| 青河县| 财经| 扎赉特旗| 万安县| 鱼台县| 长寿区| 内江市| 松溪县| 钟祥市| 明光市| 明溪县| 灌云县| 德保县| 原阳县| 万安县| 昌黎县| 久治县| 峨眉山市| 蓬溪县| 溆浦县| 十堰市| 祁阳县| 禹州市| 亳州市|