Yangpu district, the host of the Shanghai Pet Fashion Week for four consecutive sessions, has built a government-business collaboration platform, engaging major internet companies like JD, Douyin, Xiaohongshu and Poizon.

JD Pet will co-host a launch with Petstar on the opening day. This tech-and-trend-blended show will feature pet models and owners showcasing the outdoor collection, allowing audiences to make purchases simultaneously.

"In the process of raising pets, we not only need to explore some professional pet-raising guidelines, but more importantly, it is a wonderful exploration of the lifestyle shared between humans and pets," said Yu Xiaochun, Petstar's brand manager.