This year's event will bring pet fashion brands from 18 countries and regions, including the United States, the United Kingdom, Spain, Germany, Sweden, South Korea and Mexico.

Some of the brands are set to revolutionize traditional pet clothing. For example, US brand Rifruf, with its "Futuristic Functional Aesthetics", will showcase its 2025 Autumn/Winter collection, which uses smart bio-sensing technology to monitor pets' vital signs and generate health reports via an app. South Korean brand Tailhigh offers dual outfits — "Physical Clothing + Digital Skin" — allowing owners to dress up virtual pets by scanning QR codes. Inspired by the national dog Xoloitzcuintli, Mexican brand Xolo has launched a folk totem series.