Gold plates, silver coins, bracelets adorned with color stones and fur toys, featuring a variety of dragon patterns, are on offer to attest to collectors of varying ages. Pop culture motifs which enjoy a large base of youngster fans have also been integrated into the design of this year's collectibles, such as the Minions and Panghu, the cartoon tubby tiger.

The launching ceremony was ended with a fashion show presented by children wearing clothes designed with dragon motifs and displaying new collectibles.