The event comprises over 20 activities in five sectors, exploring a range of topics such as how Chinese animated works can better succeed overseas. It has gathered some renowned animators and cartoonists, including Taiwan comic artist Zhu Deyong and Zhejiang native cartoonist MurongYindao.

During a forum discussing the influence of popular cartoon works, Zhu said that drawing has been an integral part of his life, revealing that he would often spend time drawing cartoons at his desk, even when he felt exhausted. "I have always loved drawing. Humor, to me, is a gift from above and also a way for us to explore the meaning of life," he said.