Nowadays, the horse racing festival has become a cultural tourism industry brand, integrating parades, folk performances and fireworks show held during the Spring Festival holiday.

Every year around the Chinese Lunar New Year, about 30,000 tourists pay visits to the village, which has significantly increased the income of local residents.

To better preserve and further promote its development, youngsters are encouraged to master and polish their riding skills under the guidance of veteran "messengers," and to participate in the annual event.

At the same time, the village has established a horse racing training center, raised funds and purchased new horses, costumes and props to woo new blood, to pass on and carry forward this ancient skill.

"Participation in horse racing also helps the young generation develop a stronger sense of identity and pride in their hometown," Dong said.