For the director of the series, 37-year-old Li Zhi, who was previously a movie journalist in the internet portal Sohu.com, the show is a way to connect with China's 20-somethings.

Many online say that they resonate with the show's other three protagonists-a hardworking undergraduate eager to have a successful career; a carefree girl who's fascinated with chasing celebrities and eating delicious food and an introverted youngster struggling with her love of video games and her demanding mother.

"Compared to my generation, youngsters nowadays have faster access to useful information and have more opportunities thanks to the development of the internet," says Li.

He recalls that from July to November last year, the crew mainly filmed the series in Shenzhen, before traveling to Beijing to capture some street scenes and Heihe in Northeast China's Heilongjiang province for shooting the parts of the script that are set during winter.