June 25 is a traditional Chinese Festival - Dragon Boat Festival. In order to publicize this ancient traditional festival for the Tanzanian people, the China Cultural Center in Tanzania launched an online Dragon Boat Festival promotional activity titled "the fragrance of rice dumplings in Dragon Boat Festival". The event features a series of short videos which illustrate the history of Dragon Boat Festival and related Chinese culture. Through the short videos, Tanzanian people can understand the origin and history of the holiday.