Zhang Yong, CEO of Alibaba

Commercial development in the digital age gave birth to a new business civilization which is people-oriented, focuses on win-win cooperation, opening-up and sharing, and creating value and benefit for the whole society.

The new business civilization in the digital age should return to a people-oriented approach, paying attention to clients, customers and the benefit of the whole society rather than only focusing on clicks and turnover volumes, Zhang said.

"Making it easy to do business anywhere", Alibaba's mission aims to motivate the changing business community to pay attention to people, fulfill social responsibilities, respect others and help others benefit and reach new achievements, said Zhang.