Huang, also head of the CPC Central Committee's publicity department, encouraged media organizations to tell stories about the Bay Area's economic development, as well as its diverse and rich culture.

Other leading officials also called on media outlets to deepen collaboration with one another and "think outside the box" in their coverage.

Li Xi, secretary of the Guangdong provincial committee of the CPC, said the media is an important force in boosting people-to-people bonds within the Bay Area.