To address this, the popular blogger Miqiujun is determined to spread its culture around the world. With 16.8 million followers on her Sina Weibo account, she now runs a brand called Jieziji with her husband. "As my parents and grandmother are tailors, I have had an interest in clothing and design since I was a little girl," she says. "I took part in some hanfu activities in university and then started my own company four years ago."

With her husband serving as the photographer, Miqiujun has put a plethora of gorgeous hanfu pictures on her micro blog. "I usually do my own haircut and makeup," she explains.