Jointly hosted by Saga Furs and the Beijing Institute of Fashion Technology Innovation Park (Bift-Park), the show featured the representative collections of eight of China's most iconic fur brands - Brandon Sun made by HK Fur Factory Ltd, Felefasa, KC Fur, Lanca Joint Fur, Maryglenn, Osstina, Top Fabution33 and YLF.

Saga Furs is an international fur auction house headquartered in Helsinki, Finland, that was founded in 1938. Its name is a Nordic-Germanic word, meaning the endless story. It has built a reputation for tightly monitoring the production chain for fur materials, wide selection of high quality furs, and the design and development capability of Saga Fur Design Centre in Europe.