The 15th China International Film and TV Program Exhibition opened in Beijing on Thursday morning, with over 300 participants from more than 50 countries and regions bringing around 80,000 programs.

With the theme "New Era, New Accomplishments, New Chapter," this year's expo sees a variety of genres covering TV dramas, films, animations, variety shows on display.

The event was hosted by the China Media Group, which was officially inaugurated on April 19 this year after a combination of China Central Television (CCTV), China Global Television Network (CGTN), China National Radio (CNR) and China Radio International (CRI).

Shen Haixiong, president of the China Media Group, opened the TV & Film Expo by delivering a brief speech at the Beijing Exhibition Center on Thursday morning.

A variety of exhibitors present the new trends

Besides news TV stations, many film and television production companies, as well as the major streaming websites such as iQiyi and Tencent are also on hand.